Booklet Printing
Printed booklets are a cost-effective method to promote goods and services or convey information. At QinPrinting, we specialise in printing high-quality booklets for businesses, non-profits, and educational and health organisations.
You might wonder if booklets—those pocket-sized printed marketing materials—are still relevant and effective in the digital age. Well, the answer is a resounding, “Yes!” We print thousands of booklets for repeat customers every day. When designed well and targeted effectively, booklets can pack a promotional punch well above their weight and work hard for your business or organisation.
At QinPrinting, we believe that even a humble booklet should be a powerful advertisement for your brand and products. It should boost customer interest, spread the word, and deliver a return on your investment. With over 25 years of success in the industry, an expert team, state-of-the-art technology, and unparalleled customer service, we’re as proud of our first-class reputation as you are of your business. We strive to advance both.
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QinPrinting Rated Excellent
They produced an excellent product that was printed, shipped and arrived within the expected timescales.
Emails were responded to quickly by Susan.
The whole process was smooth and straightforward.
What a delight!
Whenever I have a creative idea, their team goes above and beyond to help bring it to life. I’ve printed four comic books with them, and each time, they’ve exceeded my expectations. If you’re considering a printer, take a chance on these friendly, reliable folks—they truly value your business. - Chad Townsend, Creator of The Black Phantom.
But working with Nelson was an absolute pleasure. He patiently addressed all my concerns, and my final printed book was just as I would hope it would be.
Specialist Wholesale Booklet Printing Services
If you’re a wholesaler, print broker, marketing company, or advertising agency, we can provide you with unbeatable wholesale booklet printing services. Our competitive wholesale prices, combined with top-notch quality, service, and fast turnaround times—starting from just 3 days—make our offer the best in the business. You can also take advantage of free training with our experts and a comprehensive range of paper samples to help you enhance the service you deliver to your clients. Your success is our success, so we always go the extra mile to support you.
Common Printed Booklet Sizes
The size of your booklet depends on your content, layout, orientation, paper choices, and any specialised finishes such as embossing, debossing, die-cutting, or soft-touch lamination, for example. At QinPrinting, we can print booklets in any size or format you prefer. Just remember that extensive customisation will involve higher costs due to the increased pre-press work and setup. However, depending on your needs and target audience, the added investment may be worthwhile. Ultimately, it’s your decision, but most of our clients choose standard sizes.
There are sound business reasons for this choice beyond keeping prices low. You need to consider consumer expectations, storage, handling, distribution costs, and several other factors when budgeting for your printed booklet.
The standard size for most commercial booklets is A4 (210 mm by 297 mm).
However, we also print a lot of booklets in the smaller A5 (148 mm by 210 mm) size. In fact, we often print even smaller booklets. Small booklet printing is particularly popular in the retail and packaging market. Many products require manuals or warranties that must fit into small packaging—for example, for smartphones or accessories.
The smallest booklet we’ve printed so far was just 50 mm x 80 mm, but if you want to see if we could go even smaller, we’ll rise to the challenge!
Booklet Paper Options
While most booklets feature both images and text, the modern marketing trend favours powerful images with shorter text, along with the ability to integrate the printed booklet with your website or e-commerce store using scannable QR codes. However, you’ll still need to choose paper that offers good photo reproduction and readable text. We recommend printing on gloss or matte text paper to achieve the best results. Both gloss and matte papers provide ideal surfaces for vibrant printing that will reproduce your photographs with faithful colour, perfect contrast, and fine detail.
At QinPrinting, we recommend 80 gsm, 105 gsm, 128 gsm, and 157 gsm coated paper, or 80 gsm, 100 gsm uncoated paper for booklet interiors, as they provide a crisp, vibrant finish to your product photographs and ensure the text is easy to read. Choosing the right paper for the interior also depends on the size and thickness of the booklet. As a general rule, we recommend thinner paper for the interior pages, but it may depend on the number of pages you choose.
If your booklet is A4 (210 mm x 297 mm), we suggest using thicker paper for the interior, such as 128 gsm, 157 gsm coated paper, or 100 gsm uncoated paper. If your booklet has 32 pages or fewer and you want to use perfect binding, you’ll need 200 gsm coated paper to meet the required 3 mm spine width.
You can download a booklet cover template to check the spine thickness resulting from different paper types and page counts here.
Cover paper for booklets depends on the binding style you choose. We almost always use heavier gloss cover paper for booklet covers. Perfect binding is an excellent choice for high-quality booklets, as it has a very professional appearance. However, you can also select other binding styles, such as saddle stitch or wire-o.
Whichever binding style you choose, your booklet will require at least two paper specifications: one for the interior pages and one for the cover.
Paper Options for Booklets
Sewn perfect binding—a style that allows the booklet to lay flat with the pages open without breaking the spine—is a great choice for high-end booklet printing. For booklets with fewer pages, you might consider perfect binding using glue alone or wire-o binding. We recommend a paper weight of 157 gsm gloss text paper for the interior pages in most cases. It’s beautiful to see and touch, faithfully reproduces your product images, and holds up well to mailing and handling.
Cover Paper
- 200 gsm gloss cover paper
- 250 gsm gloss cover paper
- 300 gsm gloss cover paper
- 350 gsm gloss cover paper
- 200 gsm matte cover paper
- 250 gsm matte cover paper
- 300 gsm matte cover paper
Interior Paper
- 80 gsm coated text paper
- 105 gsm coated text paper
- 128 gsm coated text paper
- 157 gsm coated text paper
- 200 gsm coated text paper
- 80 gsm uncoated text paper
- 100 gsm uncoated text paper
- 120 gsm uncoated text paper
Special Finish Options
Here are some popular surface finishes that can enhance both the appearance and durability of your booklet.
Shiny and reflective, perfect for vibrant graphics and photos.
Glossy highlights on specific areas for a striking contrast.
Smooth and non-reflective for a simple yet professional design.
Similar to matte lamination, but the resulting surface has a delightful, almost velvet feel.
A glossy finish applied to specific areas for a bold and distinct look.
Metallic or pigmented foil for a shiny, eye-catching effect.
Raised designs for added texture and elegance.
A recessed design that creates a tactile impression on the cover, adding texture and sophistication.
Cut a shape out of the paper material
Thin metallic foil—usually gold, silver, or bronze—is applied to the trimmed edges of your book's pages.
Custom patterns and images are sprayed on the edges for a truly unique appearance.
Print your design on a special paper that reflects light in a rainbow-like pattern.
Bindings for Booklets
While booklets come in many shapes and sizes, the binding is crucial for both appearance and durability. Let’s take a look at the most popular and professional-looking booklet binding options. Several of these bindings allow the booklet to lay completely flat.
Perfect Binding
We use this binding style for booklets with higher page counts. We collate the interior pages into a block, glue them together, and then glue them into a wrap-around cover made from heavier art paper or lightweight cardstock. For booklets with 48 to 200 pages, this is an excellent option.
Sewn Perfect Bound
We use this binding style for many of the booklets we print. The interior pages are collated into sets called “signatures,” which are then sewn together and fixed into a wrap-around cover made from heavier art paper or lightweight cardstock. This binding is ideal for booklets with a higher page count, especially those approaching the size of a small book.
Saddle Stitch Binding
To saddle stitch your booklet, we fold the printed interior sheets and stack them inside the cover sheet before stapling them together along the curved edge. This binding is only possible with a page count divisible by four, up to a maximum of 64 pages. However, to ensure the booklet is neat and lies flat, we recommend a limit of 48 pages or fewer for this binding style.
Wire-O & Spiral Binding
This binding is another option for booklets. We punch or drill holes into the pages along one side and bind them with a double metallic coil that runs through the holes. We crimp the coil at both ends to ensure the pages don’t come loose. Wire-O binding allows you to turn the pages through 360° and lay the booklet completely flat. We can also laminate the pages to make them more resistant to UV light, fingerprints, and spillages.
Loop Stitch Binding
This is a great choice for booklets that need to be displayed or used repeatedly. It’s similar to saddle stitching, but with two or three loops on the exterior of the spine so it can be hung up or easily inserted into a ring binder. This is especially handy for sales representatives.Whichever binding style you choose for your booklet, we want to make it easy for you to design. Grab one of our ready-made design templates, and feel free to request paper samples. We’ll be happy to send them to you by mail. The samples are free; you only need to cover the postage costs.
Booklet Design and Artwork Tips
The quality of images reproduced in a booklet is always crucial to showcase your products in the best possible light. Whether your booklet contains just one or two photographs or many, you’ll want both your images and text to be impactful and easy on the eye. With that in mind, here are some helpful tips for preparing your files for the printer.
Export your files as vectors in PDF format for the best results. Our recommended software options are Adobe InDesign or Adobe Illustrator. These also allow you to convert your colour space from RGB to CMYK, which is necessary for offset printing.
If you can't provide vectors — for example, exporting bitmaps from Photoshop — ensure the resolution is at least 300 dpi. With vectors, resolution isn't a concern, but all other images must be high definition to tolerate resizing without becoming fuzzy or pixelated.
Add a bleed zone of 3 mm around all pages. A bleed is an extended area beyond the final page size. After printing, we will trim the pages to the exact dimensions, removing the bleed to ensure your final image fills the page completely.
Within your bleed zone, mark the trim lines in green to define the finished page dimensions. Ensure any essential elements stop at least 10 mm inside the trim line.
If you’re working with a professional designer to create your files, they should understand what’s required to make everything “print-ready”. However, if you’re using design software yourself for the first time, these are the vital tips to remember before submitting your files. Rest assured, our team of experts will always manually check all your files before we go to press. If we find any issues, we’ll notify you and help resolve them. We won’t print your booklet until we’re certain we’ll achieve a perfect result.
Need Help Preparing Your Files? We Offer a Free File Checking Service
Can’t find what you want? Contact us!
Booklet Printing Costs
At QinPrinting, we collaborate with all our customers to print beautiful booklets that reflect your brand identity and appeal to consumers. We understand that even the most successful businesses must work within a budget. That’s why we constantly analyse our work protocols and supply chains to ensure we deliver exceptional booklets at the most competitive prices worldwide.
So, how much does it cost to print your business booklet with QinPrinting? The final cost depends on factors like size, paper, finishes, binding style, and more. However, you can get an estimate of your booklet’s printing cost from our handy at-a-glance pricing charts. Unlike most offset printing services, which impose a strict minimum print order of 500, 1,000, or even 5,000 booklets, we want small businesses and startups to have access to our services. That’s why we offer a minimum order quantity (MOQ) of just 100 units—a “short run”—while still providing a competitive price advantage over digital printing. As you’ll see in the charts, the more booklets you order in a single run, the lower the cost per unit.
How much does it cost to print a saddle stitch booklet?
Saddle Stitch Booklet Printing Price Chart (210mm x 297mm)
| Quantity | 100 copies | 500 copies | 1000 copies | 2000 copies | 5000 copies | 10000 copies |
|---|---|---|---|---|---|---|
| 16pp + 4pp | Unit: A$3.64 Total: A$364 |
Unit: A$1 Total: A$502 |
Unit: A$0.62 Total: A$622 |
Unit: A$0.47 Total: A$930 |
Unit: A$0.39 Total: A$1927 |
Unit: A$0.35 Total: A$3535 |
| 32pp + 4pp | Unit: A$5.02 Total: A$502 |
Unit: A$1.43 Total: A$713 |
Unit: A$0.91 Total: A$913 |
Unit: A$0.69 Total: A$1381 |
Unit: A$0.59 Total: A$2925 |
Unit: A$0.54 Total: A$5388 |
| 48pp + 4pp | Unit: A$6.68 Total: A$668 |
Unit: A$1.93 Total: A$964 |
Unit: A$1.24 Total: A$1242 |
Unit: A$0.94 Total: A$1886 |
Unit: A$0.8 Total: A$3977 |
Unit: A$0.74 Total: A$7383 |
- Please note that all prices are EXW from our facility and do not include shipping costs.
- Cover: 200 gsm coated cover paper with matte lamination
- Interior: 128 gsm coated text paper
- Cover and inner: Full colour printing
How much does it cost to print a paperback booklet?
Paperback Booklet Printing Price Chart (210mm x 297mm)
| Quantity | 100 copies | 500 copies | 1000 copies | 2000 copies | 5000 copies | 10000 copies |
|---|---|---|---|---|---|---|
| 56pp + 4pp | Unit: A$7.91 Total: A$791 |
Unit: A$2.27 Total: A$1133 |
Unit: A$1.47 Total: A$1473 |
Unit: A$1.11 Total: A$2227 |
Unit: A$0.94 Total: A$4716 |
Unit: A$0.87 Total: A$8708 |
| 64pp + 4pp | Unit: A$8.64 Total: A$864 |
Unit: A$2.48 Total: A$1241 |
Unit: A$1.61 Total: A$1607 |
Unit: A$1.23 Total: A$2454 |
Unit: A$1.04 Total: A$5190 |
Unit: A$0.97 Total: A$9721 |
| 80pp + 4pp | Unit: A$10.31 Total: A$1031 |
Unit: A$2.98 Total: A$1492 |
Unit: A$1.94 Total: A$1940 |
Unit: A$1.48 Total: A$2965 |
Unit: A$1.26 Total: A$6303 |
Unit: A$1.18 Total: A$11792 |
- Please note that all prices are EXW from our facility and do not include shipping costs.
- Cover: 250 gsm coated cover paper with matte lamination
- Interior: 128 gsm coated text paper
- Cover and inner: Full colour printing
For a more precise, project-specific answer, try our convenient online Printing Cost Calculator. Simply go to the form, enter your details, and get an instant quote! If you have any questions, please get in touch, and one of our enthusiastic, knowledgeable team members — not a robot or a bored call centre operator! — will be ready to help. We pride ourselves on personalised service and individually tailored solutions for all the businesses, non-profits, and other customers we serve.
We’re confident that we can save you over 40% compared to using your local print shop — no kidding! — and still deliver the highest quality product. Our combination of super-efficient modern printing processes, the latest technology, materials choices tailored to your needs, and close attention to detail help us guarantee the most streamlined and cost-effective booklet printing services on the planet.
Let's Talk!
Are you responsible for your organisation’s booklet design and printing? If you’d like to produce high-quality booklets at a fantastic price, we should chat. Get in touch today—either by phone, email, Skype, or our simple contact form—to discuss your needs or request a no-obligation quote. We can’t wait to help you create your booklet!
